Publishing poorly-written posts spells disaster for your blog or website. It is the easiest way to make sure that people who visit your blog never return. Also, if your blog is a marketing medium, you almost never get anything sold with awful articles. So, there is absolutely nothing to gain from creating bad online content.

In this article, I am going to tell you why your blog posts are terrible. I won’t be easy on you, so brace up for some very harsh truths. In the end, however, I hope you learn and make better, productive posts in the future.

First off, your posts are terrible because you don’t know obey simple writing rules. The writing process has three major stages – you conceive and grow an idea in your head, you put pen to paper (or fingers to keyboard), and you rewrite/edit.

The first stage – conceiving and growing an idea – is very important, but often get overlooked. Terrible posts are from writers who get a flash of idea, and jump right into putting pen to paper. Expert writers, however, sit on an idea for a while. In their mind they stretch the idea out, twist it, research, and develop it before writing the first word. This sounds like a lot, but if you get used to it, it doesn’t have to take time. Here is a confession, I grow many of my ideas while on the toilet seat or in the bathroom!

Secondly, your posts are terrible because you are too obsessed with grammar. You are the proverbial man chasing rats while his home burns. Okay, what am I saying? The reason why we write is to pass a message. Language is a tool we need to get this done. Language is not the MVP (most valuable player) here, your message is.

Terrible writers try very hard to impress the readers with flowery grammar that they lose track of the purpose of writing. The only thing your blog/web readers care about is understanding what you are saying. So, keep it short and simple, and save everyone the time.

Poor grasp on the language of writing, is another reason why your posts are terrible. Let’s face it, many bloggers who write in English do not know the first thing about the language. How could your post not be terrible when you mix up your tenses, disobey concord and misspell words? There is no way! Now, you don’t have to be an English professor to write well, you just have to know the basics. No, you must know a little more than the basics.

Finally, your posts are terrible because you don’t rewrite and edit. A terrible writer hits publish immediately after writing the first draft. That is a shame! Expert writers know that the first draft is almost always a pile of crap. If you go through your first draft, you are certain to spot typos and grammatical errors. Also, rewriting enables you to run another check on your message and reconstruct ambiguous sentences. Every good writing goes though painstaking rewriting/editing.

What I have just done is be your writing doctor, consulting on your case of chronic terrible writing. I know we have achieved some diagnostic success. You now know why your posts come out bad and piss off your readers. Now is the time to do something about it.


PS: ChikaWrites Enterprise is into professional online content development. We can create relevant and well-written content for your website or blog, in whatever niche. We endeavor to understand the need of every client and deliver excellent service. Have a word with us.

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Chika Ugwuodo

Chief Executive Officer at ChikaWrites Enterprise
Chika Jude Ugwuodo is the founder of ChikaWrites Enterprise. He is a published writer and creative content developer. His years of experience in the commercial writing industry cuts across storytelling, screenwriting, blogging, book and article writing, editing, online content creation and ghostwriting. He lives to create and write. And when he is not writing, he is teaching others the skill and consulting on projects. He is single and lives in Enugu state, Nigeria from where he runs his business.

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